Landrover Freelander

Campaign in 1998 by WCRS for Freelander (Land Rover), to launch the car internationally. To position brand for the future, new `car-like' styling was married with the Land Rover heritage.
Agency: WCRSAuthor: David Golding

Freelander Made by Land Rover (and WCRS)

The central premise of this paper is that planning all too often alights on an insight that fits the present market situation perfectly but doesn't always look to the future. Good...