Land Rover: New Land Rover Discovery

Land Rover, an automotive brand, increased orders of its new Land Rover Discovery model in the UK by launching a Famous Five-style direct mailpack that showed families the adventures they could enjoy with the car, especially after COVID-19 lockdowns.

Campaign details

Agency: Spark44, dentsu X and EditClient: Land RoverCampaign Name: New Land Rover Discovery

A compelling launch campaign was required for New Land Rover Discovery to overcome latent brand and product relevancy issues, re-engage owners of...