LAMDA

Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value.

LAMDA

An intelligent classification tool to forecast customer loyalty

Nuria Agell ESADE, Universitat Ramon Llull, Spain.Lluís Martínez–Ribes ESADE, Universitat Ramon Llull, Spain.Mònica CasabayóESADE, Universitat Ramon Llull, Spain....