Lady's Choice: The Impossible Christmas

Lady's Choice, a brand of salad dressing, reimagined the traditional Christmas family gathering in the time of COVID-19 in the Philippines.

1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
Sauces, seasonings, condiments
Philippines

Campaign details

Brand: Lady's ChoiceBrand owner: UnileverEntrant company: Unilever Philippines, Taguig CityIdea creation: Ogilvy Makati CityMedia: Mindshare TaguigPR: Mindshare PhilippinesMarket: The PhilippinesSector: Sauces, seasonings, condimentsMedia channels:...

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