Lady's Choice: The Impossible Christmas

Dressings brand Lady's Choice crafted an impactful made-for-mobile campaign that cut through the Christmas clutter to sustain its sales growth and raise the spirits of Filipinos at the height of the pandemic.

Campaign details

Brand: Lady's ChoiceBrand owner: Unilever Philippines, Inc.Lead agencies: Unilever Philippines Inc., Ogilvy & Mather Philippines Inc.Contributing agency: Mindshare PhilippinesMarket: PhilippinesSector: Sauces, seasonings, condimentsMedia...