Lady’s Choice: 12 Stories of Christmas with Lady’s Choice Macaroni Salad
Danielle Viola, Barbra Sison
Lady's Choice, a salad dressing brand, launched a campaign in the Philippines to sustain sales growth, grow household penetration to increase consumption of macaroni salad, and make Lady's Choice the most talked about and relevant food brand.
Campaign details
Brand: Lady's ChoiceBrand owner: UnileverEntrant company: Mindshare Philippines - The PhilippinesIdea creation: Mindshare TaguigMarket: AsiaSector: FoodMedia channels:Websites & microsites, Social media, Merchandise & free gifts, Word...
