Kruger Products – SpongeTowels (Quebec)

As the result of the end of an agreement with Kimberly-Clark, ScotTowels had to surrender its name, and thus also place its market-leading position in Quebec under threat.
Agency: PALM Arnold Communication

Kruger Products – SpongeTowels (Quebec)

Silver: Off to a Good Start

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): September 2006 – May 2007Start of Advertising/Communication Effort: September 2006Base Period...

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