Kraft: Send Noods

Kraft, a food manufacturer, created their Send Noods campaign to drive sales of the Mac and Cheese comfort food during the Covid-19 pandemic and head off a strong new market entrant.

Campaign videos: Kraft – Send Noods

Read the full campaign case study

Selected creative: Kraft – Send Noods

Credits

Creative agency: Mischief @ No Fixed Address New YorkArt Director: Nina HangBusiness Manager: Leila CheeChief Strategy Officer: Jeff McCroryCo-founder and Chief Creative Officer: Greg HahnCopywriter: Travis MyersDigital Platform Lead: Annie TungExecutive Creative Director: Bianca Guimaraes / Kevin MulroyJunior Creative: Nod McFallPresident: Jordan Doucette / Kerry McKibbinProducer: Paul SilvaVP of Content: Will DempsterVP of Studio:John Silva...

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