Kraft-Heinz: Bagelgate

Philadelphia, a soft cheese brand, launched a social campaign against Apple's new bagel emoji that saw it promote its own version featuring Philadelphia cheese as a filling to increase sales among millennials.

Campaign details

Brand: Kraft-HeinzAgency: Droga5Country: United States


For almost 150 years, Philadelphia had been the undisputed leader in cream cheese in America. While it was an iconic brand among many generations, one generation wasn't giving...