Kraft-Heinz: Bagelgate

Philadelphia, a soft cheese brand, launched a social campaign against Apple's new bagel emoji that saw it promote its own version featuring Philadelphia cheese as a filling to increase sales among millennials.

Campaign details

Brand: Kraft-HeinzAgency: Droga5Country: United States

Objectives

For almost 150 years, Philadelphia had been the undisputed leader in cream cheese in America. While it was an iconic brand among many generations, one generation wasn't giving...