Kraft Foods Inc.: Bill Cosby Jell-0 campaign (1974)

William D. Baue

In 1974 actor-comedian Bill Cosby commenced his tenure as spokesperson for Jell-O with the "Kids Love Pudding" campaign.

Kraft Foods Inc.: Bill Cosby Jell-0 campaign

William D. Baue

Overview

In 1974 actor-comedian Bill Cosby commenced his tenure as spokesperson for Jell-O with the "Kids Love Pudding" campaign. In an ongoing series of campaigns over the next 13 years, Cosby pitched Jell-O puddings to children and their mothers, who became enamored of his quirky yet intelligent and sincere personality. In 1987 Young & Rubicam Incorporated, the ad agency that moved from Philadelphia to New York in 1926 specifically to take on the Jell-O account, had the brand's gelatin added to Cosby's duties, a testimony to his effectiveness. Cosby's straight-faced...

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