Campaign details
Brand: Kotak Mahindra BankBrand owner: Kotak Mahindra BankEntrant company: Kotak Mahindra Bank Limited, MumbaiIdea creation: Mahindra & Mahindra, Mumbai, In houseMarket: IndiaSector: Credit cards & loansMedia channels: Email marketing, Mobile & apps, Online display, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Credit Card awareness and usage in India is very low as compared to other evolved global markets. Many Indians especially in the non-metro and rural areas feel intimidated by the process of being selected for a...