Knorr: Rooftop farms

Knorr, a food brand, launched tackled the hunger crisis in Egypt by launching its Rooftop Farms initiative.

Campaign details

Brand: KnorrAgency: FP7 McCann Cairo

Campaign Summary

In 2019, poverty across Egypt owing to the economic crisis, resulted in a hunger crisis across the country.

Knorr, a food brand from Unilever, wanted to make a positive difference, helping...