KMSZ (Bone Marrow Donation Center): Life Lolli

KMSZ, a bone marrow donation centre, encouraged younger people to become donors in Germany with the Life Lolli.

Campaign details

Brand: KMSZAgency: BBDOCountry: Germany

Objectives

  1. Reach as many young potential stem cell donors as possible, without a media budget.

    2. KPI: Absolute organic reach. Target: 64 million gross reach.

  2. Attract new stem cell donors and convert them...
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