KLM – Fly For Fortune
Agency name: Publicis Dialog Client name: KLM Royal Dutch Airlines Category: B2B Country: Netherlands
BACKGROUND
Past experience told KLM that online games appeal to a global audience. We wanted to increase the scale of KLM's online promotions; to grow their business using viral elements and measurable targets with respect to email acquisition.
We recommended an online flying game with more cutting edge animation, character personalisation and stronger KLM price perception (fares).
Due to the high quality emailable movie trail, the high level of fun and great prizes, the campaign went...