Objectives
As Klarna hadn't done that much advertising before and embarked on a journey with a new concept, they defined the following objectives.
- Decrease the share of people who say they would never use Klarna from 20% to 10%.
- Increase the valuation.
- Increase turnover.
- Increase the number of merchants.
- Increase the number of consumers.
- By, as Klarna says, "become a world famous brand".
Summary of the work
What do swimming, furry, made-up-animals, cashmere toilet paper, jello, golden peanut butter, Snoop Dogg and A$AP Rocky have to do with a bank? Well, everything.
Ever heard anyone shout out that he or...