Kiwibank Launch Campaign

This paper describes the challenges facing a new bank launch in New Zealand in 2002, including switching inertia in the banking market, potentially damaging public perceptions of the bank and budget limitations.

Kiwibank Launch Campaign

Agency: Redrocks Advertising Ltd Advertiser: Kiwibank Ltd Awards: New Product or Service Introduction (Bronze)

Marketing Challenge

Background

A business case for the launch of a new bank from New Zealand Post was presented to Government...

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