Kiwi: The period act

KIWI, a Norwegian supermarket chain, in addition to driving sentiment and sales, inspired political change with a campaign that drew attention to a lack of female sanitary products in schools.

The Period Act

Free pads and tampons in Norwegian schools!

Every year 30.000 girls in Norway get their period for the first time. Many of them dread going to school. To support girls and break the stigma we launched The Period Act. A demand to the authorities to make pads and tampons free and accessible in Norwegian schools, made from the girl's own stories. We gathered almost 4.000 stories, initiated a national debate and presented a book with our demand to the government. Norwegian schools are now introducing free hygiene products.

Initial situation

Research shows that 3 out of 4...

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