Kiwi - A shining example of communication success

This case study spans some 36 years since the launch of Kiwi shoe polish in South Africa in 1968, covering a period of consistent and focused campaigns which have grown both market share and sales figures.
Agency: TBWA\Hunt\Lascaris\Johannesburg (South Africa)Authors: Annelie Strydom, Margaret Larkins, Mike Mina and Daryl Bennewith

Kiwi Shoe Polish

A Shining Example of Communication Success

INTRODUCTION

The Kiwi case history spans some 36 years since its launch...