Campaign details
Brand: KitKatBrand owner: NestléEntrant company: Wunderman Thompson, JakartaIdea creation: Wunderman Thompson, Jakarta / Nestle Indonesia, JakartaMedia: Mindshare, JakartaMarket: IndonesiaSector: ConfectioneryMedia channels: Content marketing, Online display, Online video, Sales promotion, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
As a brand who seeks to strongly appeal to Indonesians at the time of Ramadan, KitKat faced overwhelming odds as the brand would be competing against various traditional Indonesian snacks (known as Takjil) that are most sought after...