Campaign details
Brand: KinderLead Agency: GameloftRegion: EMEA
Strategy
Objective
For more than fifty years, Kinder Surprise has fostered the curiosity of generations of children. An iconic product offering a unique combination of three elements: the surprise, the toy, and the treat. But our world has changed, so the way children play, interact and learn. How to ensure Kinder Surprise stays relevant while keeping true to its values and making sure the iconic physical product remains at the core of the experience?
Our main objectives:
- Increase kid-parent shared moments
- Likeability of the toys
- Spending more time...