KFC's first pot of gold in the New Year uses knowledge to light up others

陶文权、 任雯、赵楠

When KFC faces the 2020 New Year's Eve marketing, it hopes to create a different New Year's Eve experience for consumers, and leave deep meaning in the hearts of consumers, so that consumers can obtain new value and recognition.

Case details

Brand : KFC

Brand owner : Yum

Main agency : Mindshare (China)

Put on the market : Mainland China

Delivery time : December 24, 2019 to January 2, 2020

Industry : Catering

Media channels : social media, APP, live broadcast, H5, offline events

Budget : 17.5 million

Case summary

Use knowledge to make good luck, and I like to raise the first pot of gold in the new year. KFC overturned the past New Year's Eve marketing model of entertainment, and joined hands with the originator of knowledge to...

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