KFC's first pot of gold in the New Year uses knowledge to light up others

When KFC faces the 2020 New Year's Eve marketing, it hopes to create a different New Year's Eve experience for consumers, and leave deep meaning in the hearts of consumers, so that consumers can obtain new value and recognition.

Case details

Brand : KFC

Brand owner : Yum

Main agency : Mindshare (China)

Put on the market : Mainland China

Delivery time : December 24, 2019 to January 2, 2020

Industry : Catering

Media channels : social media, APP, live broadcast, H5, offline events

Budget: 17.5...