KFC: Vernac test

In an effort to build stronger connections with its customers, KFC tested vernacular copy written in South Africa’s major non-English languages, resulting in significant ROAS improvements and valuable market insights.

Campaign Details

Brand: KFC Lead Agency: Yonder Media Region: EMEA

Strategy

Objective

Our strategic objective was to test how the use of personalised vernacular creative copy will impact KFC online sales, conversions, trial and purchase intent. The data was also used to generate customers for future engagement and sales via Facebook.