KFC: Vernac test

In an effort to build stronger connections with its customers, KFC tested vernacular copy written in South Africa’s major non-English languages, resulting in significant ROAS improvements and valuable market insights.

Campaign Details

Brand: KFCLead Agency: Yonder MediaRegion: EMEA

Strategy

Objective

Our strategic objective was to test how the use of personalised vernacular creative copy will impact KFC online sales, conversions, trial and purchase intent. The data was...

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