KFC: The growth of Colonel KI

KFC, a fast food brand, launched a campaign in China to transform itself from a sponsor into an organic stakeholder in the gaming world.

Campaign details

Brand: KFCLead Agency: Mindshare ChinaRegion: APAC

Strategy

Objective

As a pioneer in China's eSports world, KFC needed to transform itself from a sponsor into an organic stakeholder in this world, driving business via the creation of life-time...