Case details
Brand: KFC China
Brand owner: Yum China
Main agency: Mindshare China
Main agency holding group: WPP
Secondary agency: Keyi Media
Market launch: Mainland China
Industry: Food and Catering
Media Channels: Influencers (Key Opinion Leaders, Virtual Idols/Virtual Internet Celebrities), Mobile & Application APPs, Mini Programs, H5, Live Streaming, Social Media, Event Marketing, Game Advertising
Budget: 10 million RMB
Summary
As a pioneer in China’s eSports world, KFC needed to transform itself from a sponsor into an organic stakeholder in this world, driving business via the creation of lifetime value consumers. KFC...