KFC: Shift+K+F+C

KFC, a fast-food brand, connected with gamers by providing them with a cheat code Shift+K+F+C to lift sales in Saudi Arabia.

Campaign video: KFC – Shift+K+F+C

Read the full campaign case study

Selected creative: KFC – Shift+K+F+C

Selected creative: KFC – Shift+K+F+C

Credits

Agency: TBWA\RAAD Dubai / Hearts & Science DubaiAccount Director: John AbiadAccount Manager:Ashleigh Morgan...

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