Campaign details
Brand: KFC Brand owner: Yum! Brands Entrant company: Ogilvy PhilippinesIdea creation: Ogilvy Makati City Market: Philippines Sector: Restaurants & takeaways Media channels: Online videoBudget: Up to 500k
Executive summary
The COVID-19 lockdown in the Philippines was especially difficult for eat-out businesses since people had to stay at home. KFC needed to find a new way to place itself in people’s homes. This meant going beyond just offering convenience. It needed to be irreplaceable.
With more Filipinos taking up hobbies at home during...