KFC Philippines: Quarantine Kitchen

Lyssa Ajero, Mark Jamisola, Dan Anabo

KFC Philippines, a fast food brand, increased its business growth during the pandemic with the campaign Quarantine Kitchen which encouraged TikTok users in the Philippines to use KFC original fried chicken leftovers in their own recipes.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: Ogilvy PhilippinesIdea creation: Ogilvy Makati City Market: Philippines Sector: Restaurants & takeaways Media channels: Online videoBudget: Up to 500k

Executive summary

The COVID-19 lockdown in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands