With the continuous improvement of metaverse awareness, many brands are joining the metaverse world. KFC and Tencent's Super QQ Show hit it off, and joined hands to create a new dimension of cosmic fried chicken restaurant, which is a new marketing experiment that combines fiction and reality. Through the creation of immersive virtual scenes, dialogues and interactions with Generation Z can be achieved to achieve a win-win effect between the brand and the platform.
Case Details
Brand: KFC
Brand owner: Yum China YUM China
Main Agency: KFC Tencent Advertising
Main agent company holding group: Yum China YUM China Tencent Tecent
Launched on the market: Mainland China
Industry: Food and Catering
Media channels:Influencers (star/celebrity...
