KFC New Dimension Universe Fried Chicken Restaurant

With the continuous improvement of metaverse awareness, many brands are joining the metaverse world. KFC and Tencent's Super QQ Show hit it off, and joined hands to create a new dimension of cosmic fried chicken restaurant, which is a new marketing experiment that combines fiction and reality. Through the creation of immersive virtual scenes, dialogues and interactions with Generation Z can be achieved to achieve a win-win effect between the brand and the platform.

Case Details

Brand: KFC

Brand owner: Yum China YUM China

Main Agency: KFC Tencent Advertising

Main agent company holding group: Yum China YUM China Tencent Tecent

Launched on the market: Mainland China

Industry: Food and Catering

Media channels: Influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, online display advertisement, information flow advertisement, video/micro-movie, social media, event, activity & experience, Content Marketing, Brand Crossover/Joint Marketing

Background/Goals/Challenges:

Background:With the continuous improvement of metaverse awareness, brands will join the metaverse world, and at the same...

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