KFC: KFC Biryani – the ‘Dumdaar Jodi’

KFC, a fast food restaurant chain, launched its Chicken and Biryani Bucket, Biryummy, and received massive amounts of media coverage with the help of strong Bollywood couples.

Background

Indians love their food and that's what keeps them together. Every region is known to have its own specialty but one thing that is common across all regions is BIRYANI - the ultimate dish that everyone loves and has their own versions or spin-offs of. On the flipside, people across India love KFC's crispy fried chicken – which has been popular for decades. And did you know – over the past few years, consumers have even been asking KFC, ki Biryani kab banaoge?

So, what happens when the World's Tastiest Chicken comes together with the nation's beloved Biryani?...

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