KFC: Keep family close

KFC, a fast-food restaurant chain, launched a campaign in Mexico to showcase its solidarity to help consumers and Mexicans stay close, even at a physical distance.

Challenge

At the highest point of COVID-19, a lockdown was required as a precautionary measure in Mexico. Due to "staying at home", being isolated became the ultimate challenge for a culture in which closeness means everything.

In such a complicated...

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