KFC: "It’s _______ _____ Good”

KFC, a fast-food chain, launched a global campaign to stay salient during lockdown and make sure customers returned upon reopening.

Campaign details

Brand: KFC GlobalAgency: Mother London

Executive Summary

They say two wrongs don't make a right. We agree.

We think it takes three. And we've got the 'inappropriate' strategy, built on 'wrongs', with groundbreaking results to prove it.