KFC: Get Crazy for Crazy Thursdays!

KFC, the American restaurant chain, launched a promotional campaign in China that became a meme, leading to increases in social volume and sales.

1. Challenge, context and objectives

The success of "Crazy Thursday", a special offer day promoted through musical, addictive clips, has led peers to follow suit. As a result, KFC was subject to copycat special offer competition.

As a leading catering brand, KFC has been a leader in marketing innovation. In 2018, KFC launched the Crazy Thursday Special Offer Day to boost sales every Thursday. The super crazy special offer "RMB9.9" promoted in a catchy musical manner has successfully turned the originally slow sales Thursday into a day for customers to get KFC’s best deal that can’t be missed.. Subsequently, the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands