KFC: Free fried chicken calling – India's first caller Id ad

KFC, a QSR brand, launched a campaign in India to raise consumer awareness of a limited period offer for free fried chicken with every store order.

The communication goal

KFC a well know QSR Brand was celebrating The National Fried Chicken Day(NFCD), on 6th July; offering its consumers free fried chicken on every order at the stores. The main objective was to make consumers aware of this limited period...

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