KFC: Free fried chicken calling – India's first caller Id ad

KFC, a QSR brand, launched a campaign in India to raise consumer awareness of a limited period offer for free fried chicken with every store order.

The communication goal

KFC a well know QSR Brand was celebrating The National Fried Chicken Day(NFCD), on 6th July; offering its consumers free fried chicken on every order at the stores. The main objective was to make consumers aware of this limited period offer. While KFC wanted to spread the word around to get Maximum footfalls at stored with Free Chicken being the Key driver, it was most depended on its hardcore loyalist & fans to take the lead. Therefore, this Limited period offer needed to be announced in a way that no fan could miss it.

No KFC loyalist...

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