Case details
Brand : KFC
Brand owner : Yum China
Main agency : Mindshare (Shanghai)
Secondary agency : Riot Games, Tencent
Put on the market : Mainland China
Delivery time : October 7th-November 10th, 2020
Industry : Catering
Media channels : social media, apps, live broadcast platforms, websites, online communities,
Budget : 4.2 million
Case summary
The 2019 League of Legends Global Finals kicked off in Europe. Watching the game across time differences affected the daily dining habits of e-sports players. How to turn players who stayed up late to...