By combining two different media channels – an AR filter on Facebook and Instagram, and WhatsApp – KFC’s “Convince the Colonel” campaign successfully jumpstarted the incipient South African mCommerce market, resulting in very high levels of enagement and voucher redemption.
Campaign Details
Brand: KFC/YumLead Agency: Yonder MediaRegion: EMEA
Strategy
Objective
In August 2021, KFC entered the chat… with the launch of the YONDER-designed-and-built KFC WhatsApp ordering platform. The strategy looked to achieve two objectives: the...
