KFC: Convince the colonel – m-commerce launch

By combining two different media channels – an AR filter on Facebook and Instagram, and WhatsApp – KFC’s “Convince the Colonel” campaign successfully jumpstarted the incipient South African mCommerce market, resulting in very high levels of enagement and voucher redemption.

Campaign Details

Brand: KFC/YumLead Agency: Yonder MediaRegion: EMEA

Strategy

Objective

In August 2021, KFC entered the chat… with the launch of the YONDER-designed-and-built KFC WhatsApp ordering platform. The strategy looked to achieve two objectives: the...