KFC: Colonel Ki's Collector Cards

Yi Liu, Stanley Tao, Jessia Zhu

QSR brand KFC created collectible cards for the League of Legends (LoL) World Championship esports tournament based on its Colonel KI AI game predictor and grew engagement among fans in China.

Campaign details

Brand: KFC Brand owner: Yum China Entrant company: MindshareIdea creation: Mindshare Shanghai Market: Greater China Sector: Restaurants & takeaways Media channels:Word of mouth, Influencers, KOLs, Events & experiential, Content marketing,...

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