KFC Cat Live

KFC, which is committed to the localization of China, is constantly innovating. This time, it focuses on the famous traditional dish - fish-flavored pork shreds, and launched the Chinese breakfast series "Fish-flavored Pork Shredded Rice Balls/Flat Pancakes". In order to prove that authentic Chinese food can be made as a "foreign fast food", KFC chose the most "authentic" spokesperson for Yuxiang Pork Shredded - Cat to bring goods to its live broadcast to attract consumers to buy.

Case Details

Brand: KFC

Brand owner: Yum China YUM CHINA

Main Agency: Dentsu Creative (Isobar)

Launched on the market: Mainland China

Delivery time: 2021/7/19-2021/8/19

Industry: Food and Catering

Media channels: live broadcast, social media (Little Red Book, Weibo), mobile & APP

Background/Goals/Challenges:

KFC breakfast is committed to researching traditional Chinese food, and constantly innovating to create products that meet Chinese tastes. In order to attract consumers who love authentic Chinese flavors, KFC Breakfast this time focuses on the famous traditional dish - fish-flavored shredded pork, and launched a Chinese breakfast...

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