Campaign details
Brand: KFC AustraliaBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom, SydneyPR: Ogilvy Australia, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels: Public relations, Social mediaBudget: Up to 500kCampaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....