KFC Arabia: Shift+K+F+C

Fast-food brand KFC went beyond the usual giveaways and sponsorships to hack its own ordering process and connect with gamers in Saudi Arabia.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: TBWA/RAAD DubaiMarket: Middle East & North AfricaSector: RetailMedia channels:Point-of-purchase, In-store, Word of mouth, Influencers, KOLs,...
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