KFC Arabia: Shift+K+F+C

Fast-food brand, KFC, went beyond the norm of giveaways and sponsorships to tap into the gaming culture and lift sales in Saudi Arabia.

Campaign details

Brand: KFC ArabiaBrand owner: Yum! BrandsAgency: TBWA\RAADMarket: Middle East & North Africa (general region)Sector: Restaurants & TakeawaysMedia channels:Packaging & design, Sales promotion, Social media, Websites & microsites,...