KFC 400,000 Amway troops

KFC has entered the Chinese market as a Western-style fast food brand for more than 30 years. During this period, KFC has continuously polished and innovated its menu, and launched one delicious product after another with distinctive regional characteristics and recognized by Chinese consumers. At the special moment of National Day, in addition to providing preferential activities, KFC is committed to providing Chinese consumers with different emotional added value and enhancing consumers' purchasing motivation.

Case Details

Brand: KFC

Brand owner: Yum China YUM CHINA

Main Agency: Dentsu Creative (Isobar)

Main agency holding group: Dentsu Creative

Launched on the market: Mainland China

Delivery time: 2021.7.1-2021.9.30

Industry: Food and Catering

Media Channels: Influencers (Key Opinion Consumers KOC), Mobile & Apps, Events & Experiences, Content Marketing

Background/Goals/Challenges:

KFC has entered the Chinese market as a Western-style fast food brand for more than 30 years. During this period, KFC has continuously explored the tastes of Chinese consumers, polished and innovated menus, and launched one delicious product after...

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