KFC has entered the Chinese market as a Western-style fast food brand for more than 30 years. During this period, KFC has continuously polished and innovated its menu, and launched one delicious product after another with distinctive regional characteristics and recognized by Chinese consumers. At the special moment of National Day, in addition to providing preferential activities, KFC is committed to providing Chinese consumers with different emotional added value and enhancing consumers' purchasing motivation.
Case Details
Brand: KFC
Brand owner: Yum China YUM CHINA
Main Agency: Dentsu Creative (Isobar)
Main agency holding group: Dentsu Creative
Launched on the market: Mainland China
Delivery time: 2021.7.1-2021.9.30
Industry: Food and Catering
Media Channels:Influencers (Key...
