Key 103 - The Sound of Money
Ian Mitchell, Marcus Leigh, Caroline Hart and Thomas Hill
This paper demonstrates how a new approach to radio station promotion was able to change the fortunes of Key 103, a local radio brand whose market share and historical pre-eminence had come under sustained pressure from competitors.
Key 103 – The Sound of Money
Principal Authors: Ian Mitchell, Marcus Leigh - BJL Contributing Authors: Caroline Hart, Thomas Hill - BJL
INTRODUCTION
This paper demonstrates how a new approach to radio station promotion was able to change the fortunes of Key...
