Keurig: Brew the Love

Lauren Campbell, Andrew Vessels, Alexis de Montaigu

Coffee maker Keurig brewed up a multi-channel media strategy to engage US coffee drinkers and drive affinity with its single-serve format.

Campaign details

Brand: KeurigBrand owner: Keurig Dr PepperEntrant company: Havas New YorkIdea creation: Havas New York, Annex88 New YorkMarket: USASector: Hot drinksMedia channels: Content marketing, Integrated, Magazines - consumer, Online...

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