Campaign details
Brand: KeurigBrand owner: Keurig Dr PepperEntrant company: Havas New YorkIdea creation: Havas New York, Annex88 New YorkMarket: USASector: Hot drinksMedia channels: Content marketing, Integrated, Magazines - consumer, Online display, Online video, Programmatic display, Public relations, Social media, Sponsorship - media, Television & Connected TV, Video on demand, Word of mouth, InfluencersBudget: 10 - 20 million
Executive summary
While a majority of American homes have coffee makers in their kitchens, coffee makers are markedly a back-of-mind, only 'replace if I have to' category; and when...