Kerdos Financial Newspaper - The best piece of the pie (Greece)

Kerdos, the second biggest-selling daily financial newspaper in Greece, wanted to capture the attention of media directors on a promotional budget of 1,500 euros.

Kerdos Financial Newspaper – The best piece of the pie (Greece)

Agency name: McCann Erickson Athens Client name: Kerdos Financial Newspaper Category: Small budget campaign


Kerdos daily financial newspaper is Greece's no. 2 financial paper by circulation, with half the readers of the leading financial, Naftemporiki.

Naftemporiki is the oldest financial newspaper in Greece, while Kerdos has been in circulation for only 20 years.

Apart from the leader, Kerdos was also facing stiff competition from three more financials, plus the dailies and the online specialized press.

In order to survive, these types of newspapers...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands