Kellogg's Frosted Flakes: Tony The Tiger – From cereal salesman to activist

Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.

Campaign details

Brand: Kellogg's Frosted FlakesBrand owner: The Kellogg CompanyEntrant company: Leo Burnett Interactive, ChicagoIdea creation: Leo Burnett Chicago, Chicago / Weber Shandwick, ChicagoMedia: Starcom, ChicagoPR: Weber Shandwick, ChicagoMarket:...