Kellogg's (France) – Special K and ROC
Campaign Title Special K and RocBrand Kellogg' FranceCategory B2 Innovation, A6 FMCG FoodMedal SilverAgency K Agency
SUMMARY
The Special K and Roc Anti-Cellulite promotion offered an exceptional, innovative consumer solution - “interior” slimming with the 15 day Special K Slimming Challenge that guaranteed a 2.3 kg weight-loss, and “exterior” slimming with a Roc two month care solution. The consumer simply had to collect six Special K proofs of purchase and one Roc Retinol anti-cellulite modelling product to be entitled to one...