Kellogg’s expands diversity efforts and embraces gaming technology

Maya Yegorova

The Kellogg Co., the food company, is taking active steps to connect its purpose with efforts to achieve more diverse and inclusive marketing.

The Kellogg Co., the food manufacturer, is directly connecting its purpose with efforts to achieve more diverse and inclusive marketing.

“Our purpose is [providing] a seat at the table for everyone and making sure that we are inclusive. And we defined our vision as being not just about feeding, but also nourishing,” Charisse Hughes, The Kellogg Co.’s Chief Brand and Advanced Analytics Officer, said at CES 2023, an event held by the Consumer Technology Association (CTA), the trade body.

In doing so, the parent company of brands including Pringles, Frosted Flakes, Eggo and Rice Krispies hopes that consumers won’t perceive...

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