Kellogg Company: Two Scoops Of Raisins campaign (1960s-1990s)

When in the late 1960s Kellogg began advertising that every box of its Raisin Bran contained two scoops of raisins, few could have predicted that the slogan would still be going strong 30 years later.

Kellogg Company: Two Scoops Of Raisins campaign

E. M. Shostak

Overview

When in the late 1960s Kellogg began advertising that every box of its Raisin Bran contained two scoops of raisins, few could have predicted that the slogan would still be going strong...