Kellogg Company: Toucan Sam campaign (1963)

Toucan Sam, the "spokescharacter" for Kellogg's Froot Loops, took wing in 1963 with the introduction of the colorful and aromatic breakfast cereal.

Kellogg Company: Toucan Sam campaign

Robert Schnakenberg

Overview

Toucan Sam, the "spokescharacter" for Kellogg's Froot Loops, took wing in 1963 with the introduction of the colorful and aromatic breakfast cereal. In those early days...