Kellogg Company: Toucan Sam campaign (1963)

Robert Schnakenberg

Toucan Sam, the "spokescharacter" for Kellogg's Froot Loops, took wing in 1963 with the introduction of the colorful and aromatic breakfast cereal.

United States
Strategy

Kellogg Company: Toucan Sam campaign

Robert Schnakenberg

Overview

Toucan Sam, the "spokescharacter" for Kellogg's Froot Loops, took wing in 1963 with the introduction of the colorful and aromatic breakfast cereal. In those early days...

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