Kellogg Company: Snap, Crackle, And Pop campaign (1930s-1990s)

Kellogg's Rice Krispies cereal has been "talking back" to consumers since 1926. The puffed-rice product was based on a unique cooking process in which tiny air bubbles were injected to produce a snapping, crackling, and popping sensation when the cereal was immersed in milk.

Kellogg Company: Snap, Crackle, And Pop campaign

Robert Schnakenberg

Overview

Kellogg's Rice Krispies cereal has been "talking back" to consumers since 1926. The puffed-rice product was based on a unique cooking process in which tiny...