Keeping Cool
Ken Nicolson Veridiem, Inc.
With the return of coolto describe all things good, it was especially cool when we were named a Cool Vendor in Customer Relationship Management by Gartner Inc. So, what makes Veridiem and 11 other up-and-coming CRM vendors so cool? At a high level, Gartner defines a Cool Vendor as one delivering technologies or solutions that are innovative, impactful, and intriguing. Dig a little deeper and all of these Cool Vendors share some common traits: we can quantify the business value we bring to the marketing, customer service, or sales organizations we...